Fight COVID 19: Fashion And Beauty Industry's Contribution

The coronavirus pandemic has hit the world real hard. With the most advanced of nations like China, America, Italy and France the worst affected, it also is true that they are struggling with hospitality and sanitisation facilities. It is in this dark times when humanity as a whole has come together to protect their world. While celebrities are doing their bit, luxury fashion and beauty brands are also making their contribution. Here’s how they are contributing to help fight the COVID 19

Sabyasachi Mukherjee

Ace Indian couturier, Sabyasachi Mukherjee pledged to donate a total sum of 1.5 crore to help the country fight the coronavirus pandemic. The designer announced a donation of Rs 1 CR to Prime Minister’s National Relief Fun and Rs 5 Million to Chief Minister of West Bengal’s Relief Fund.

House Of Anita Dongre

Fashion designer Anita Dongre, announced in a statement she released on her social media page, stating she would be donating a total of Rs 1.5 crore as a medical fund to support the small vendors and artisans working with her. 

Luxury Fashion Houses 

To combat the shortage of gloves, masks and gowns, health care workers have been facing, luxury fashion brands like LVMH and Christiano Siriano have already started producing protective gear. The latest to join them is the French design house Chanel. 

Beauty Industry 

Hair care brands like Chi and Biosilk are distributing hand sanitisers at hospitals in Texas, so are skin care giants like L’Occitane and Body Shop playing their part by providing sanitisers and hand-creams to health care professionals. 

Beauty Industry 

Hair care brands like Chi and Biosilk are distributing hand sanitisers at hospitals in Texas, so are skin care giants like L’Occitane and Body Shop playing their part by providing sanitisers and hand-creams to health care professionals. 

Makeup Mogul Huda Kattan declared on March 23 that Huda Beauty would donate USD 1000 to each to 100 freelance makeup artist who has lost work due to coronavirus outbreak. 

Makeup Mogul Huda Kattan declared on March 23 that Huda Beauty would donate USD 1000 to each to 100 freelance makeup artist who has lost work due to coronavirus outbreak.