Ektaa Kapoor's Naagin 7 theme takes over a Mumbai Metro train, leaving passengers completely shocked

With season 7, Ektaa Kapoor's iconic supernatural series, Naagin, is back in the spotlight, marked by extravagant promotions across India. A viral video shows the Mumbai Metro 1 (Blue Line) transformed into a moving advertisement for Naagin 7, surprising and amusing daily commuters. This innovative marketing reflects the show's enduring popularity and ability to captivate audiences.

Naagin theme train catches attention

A video shared on social media by a netizen showcases a Mumbai Metro train completely transformed with a snake-skin-inspired design, creating a 'Naagin-themed' experience. The exterior of the metro is adorned with bold visuals, animated graphics, and prominent Naagin 7 branding, leading passengers to playfully call it the "Naaglok Ki Train."

Running between Ghatkopar and Versova, the Mumbai Metro 1 connects the eastern and western suburbs, making it one of the city's busiest routes and an ideal canvas for high-visibility promotions.

Netizens laugh out at the marketing scheme

Following the viral Mumbai clip, a similar video from the Delhi Metro also surfaced online. Ektaa Kapoor shared the Delhi version on her Instagram story, amplifying the buzz around the show's launch. Social media users quickly reacted with humorous takes and memes. Some users praised the promotion as "next-level marketing" and an "icchadhari metro," while others joked about spotting a "real Naagin" during their daily commute.

Another user wrote,"Ektaa Kapoor will do anything just to promote her storyless serials," while other penned,"Can’t believe that they adapted this way of marketing, literally cliche thing I would label it."

While some expressed their excitement for the show,"I can’t wait to see this season," wrote one. "I have been waiting for this season from a long time."

About Naagin 7

Naagin 7 premiered on Colors TV on December 27, promising a fresh storyline filled with mystery, revenge, and supernatural drama. Produced by Balaji Telefilms, the new season stars Priyanka Chahar Chaudhary as the main Naagin 'Ananta' with a cameo by Tejasswi Prakash, alongside Namik Paul and Eisha Singh.