Ektaa Kapoor BANS use of mobile phones on the sets of Priyanka Chahar Choudhary starrer Naagin 7: REPORT

Naagin 7 has made a powerful entry on television and has quickly established itself as one of the most talked about shows of the season. The popular fantasy drama franchise returned with a new chapter and managed to grab attention from the very first episode. Viewers were curious about how the new season would shape up, especially after the casting announcement of Priyanka Chahar Choudhary as the lead. Despite early doubts and criticism on social media, the show has surprised many by delivering strong viewership numbers within days of its premiere.

Soon after the show went on air, the response changed dramatically. Priyanka Chahar Choudhary’s appearance in the Naagin avatar has been well received by audiences, with fans praising her screen presence and performance. While the show faced trolling even before its launch, the actual telecast turned the tables completely. Naagin 7 surged ahead in television ratings and reportedly even managed to surpass Anupamaa, which has long dominated the charts. With the show enjoying such momentum, producer Ekta Kapoor is now taking extra measures to ensure that audience interest remains intact and that no surprises are spoiled ahead of time.

In a move that has left both the cast and viewers divided, Ekta Kapoor has introduced a strict new rule on the sets of Naagin 7. According to reports, the producer has implemented a complete ban on mobile phone usage during shooting hours. This means that actors and crew members are no longer allowed to carry or use their phones on set. Until now, fans were used to seeing behind the scenes pictures, short videos and casual updates shared by the cast on social media. However, this flow of content is now expected to come to a sudden halt.

The decision has reportedly come as a shock to the team working on the show. Many actors often use their phones between shots to connect with fans or share glimpses from the set. With the new no phone policy in place, such interactions will no longer be possible. Fans too may feel disappointed as they will miss out on exclusive behind the scenes moments that often help them feel closer to their favorite stars.

While the rule may not be popular, there is a clear strategy behind it. In the past, several television shows have faced issues where major plot twists and dramatic turns were leaked online before the episodes aired. These leaks often reduce the suspense and impact of the story. By restricting phone usage, Ekta Kapoor aims to keep the storyline under tight control and prevent any unauthorized content from reaching the public.

Another important reason behind this decision is to maintain excitement among viewers. When there are no previews or leaked visuals, audiences remain curious about what will unfold in the upcoming episodes. Since Naagin 7 airs on weekends, building anticipation becomes even more important. The absence of constant updates could make viewers more eager to tune in and find out what happens next.

Ekta Kapoor is known for being highly protective of her projects and for taking bold steps to ensure their success. By enforcing this rule, she is clearly prioritizing storytelling and viewer engagement over temporary social media buzz. Although the cast and fans may take time to adjust to this change, the move could play a significant role in keeping the show’s popularity high.

With strong ratings already in its favor and strict measures now in place, Naagin 7 appears set to continue its successful run. Whether the no phone policy will further boost the show’s performance remains to be seen, but it has certainly added another layer of intrigue around the much loved series.