Courtesy : Ekta Kapoor
Ekta Kapoor is a one-off: an independent-minded film-maker who has forged a highly flourishing working relationship with the entertainment industry. This is thanks to her brilliant balancing act of content over varied platforms - be it movies, television or OTT; Ekta knows it all. To say that her body of work is impressive would be an understatement and that’s only comes from her foresight that understands the what the audiences of today wants!
Ekta did something that feels only she could have done; find relatable content in today's content driven industry for all age groups. Everything she touches seems to attract universal acclaim. Her recent production "Mentalhood" is charting top spots at all leading portals and audiences are glued to the show. The other shows that garnered huge appreciation for unconventional content are M.O.M - Mission over Mars, CodeM, Broken but beautiful, Baarish, Karle tu bhi Mohabbat. Some of these shows already had more than one season owing to the popularity amongst the masses, while a couple of them are in production phase of next season solely because of their demand.
Other than the digital sphere, Ekta Kapoor has always driven the Indian television industry with her hard hitting shows such as Kundali Bhagya, Kasauti Zindagi Kii, Naagin which have always topped the TRP charts. It's her vision of foreseeing well ahead of the time of the times and industry that brought transformation and challenged perceptions, breaking some rigid barriers with her narratives.
Ekta is the engine behind some of the most beloved shows and it's hard to imagine a time when she wasn't a household name. The multitasking talent is currently busy with upcoming new projects that are sure to impress the audiences like always.
Hailed as the content czarina popularity, Ekta rules across all three formats of content. Movies like Lipstick under my Burkha and Dream Girl are some of her cinematic marvels that have brought about a shift in the sensibilities of the audiences with their glass shattering narratives. Widely loved as well as critically acclaimed are two forms of appreciation that she never falls short of. It is the demand for the content by her which makes all the difference where relatability is one major factor.
Truly Ekta knows how to catch the attention of her audiences and keeps them entertained throughout. The content Czarina is always producing more and more content one after another. Her next ones being, Ek Villain 2 and next, Pagglait and the audience is already gearing up to witness some brilliant narratives, with these up the pipeline.