Ekta Kapoor reveals why her content does well in rural India

Content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens shares her secret sauce behind why her content is doing well in rural India.

Speaking about the same Ekta Kapoor shares, "There's no secret sauce I think there is nothing like rural market, I think there is an India there is a very exposed India and there is not very exposed India and you are giving them a taste of what they will find aspirational like its very simple, I keep a lot of lights, a lot of gold, a lot of red, a lot of tradition, a lot of drama, because that appeals to mass India. I may not watch it but I have that much respect, and if it does work then you slowly come to know your audience through your job"

It is a known fact that Ekta is very particular about her work but not many people know that Ekta personally goes through the content of her projects.

A game-changer in the Indian television industry, Ekta Kapoor recently joined the league of 500+ global leaders and marked her debut on LinkedIn. Being the only content creator from India on the platform, Ekta is surely a trailblazer in the true sense of the term.

The leading name in the industry, she started her career as a producer from a very young age along with her mother and there were a lot of questions which were asked to Ekta regarding the same, each time. Putting every question in perspective, Ekta finally shared her journey post-Balaji with a new social media post.

Being a single mother through surrogacy, which again stayed a process untouched by the women of the country so far- Ekta is not just an inspiration on the work front but is a true influencer in every walk of life where she leads the path for not just motherhood but womanhood.