Eid Collection - Pakistan brand's special offer for Indian consumers

Pakistan's textile brand Lala has been catering to the fashion industry for over four decades with their specially crafted lawn assortments. This festive season Sana Samia, designer for the label, has created a nature-inspired Eid Collection.

"The collection comprises the rare traditional work woven with a touch of creativity, which provides a diversity of choice available in different designs as well as colourful options complementing your individual personality," the designer said in a statement.

"Every piece is an amalgamation of unique style and royalty to make you elegant this Eid," the designer added.

Eid Collection has been designed keeping in mind the Indian buyer's taste highlighting classic designs made with conventional patches, printed panels incorporating redefining cuts with soft and bold crashing hues.

One can see an amalgamation of lively prints and vibrant colour themes on materials such as chiffon.

"We ensured that the designs are a play on duality and contradictions balancing patterns with the playful colours. We endeavour to create a collection that is modern yet showcases key characteristics from our culture and traditions," said Pervez Lala, CEO of the brand.

The collection is available at the brand's store in Lajpat Nagar at a price that starts from Rs.3,500.