Neer Bhare Tere Naina Devi on Imagine, produced by Shakuntalam Telefilms started on January 10th 2010 with a lot of promise. Based on a true story, Devi introduced a series of coincidences and blind faith.
Though the show had been doing decent on the TRP charts, Imagine has taken the decision to axe the show and get their new multi starrer show produced by UTV Telly Talkies, Rakt Sambandh at the slot of 10 PM.
For the uninitiated, the channel recently ended the run of two of their shows, Kashi and Jamunia abruptly, as the shows were not delivering numbers. Just like Kashi, Devi too had taken a generation leap recently.
A little birdie tells us, "Even though Devi was far better than Jamunia and Kashi in ratings, the channel had no other choice left. They had earlier planned to wind up Palkon Ki Chaaon Mein of Rashmi Sharma, but the show recently managed to get a six months extension due to sudden rise in numbers. The other shows like Do Hanson Ka Jodaa, Bandini and Jyoti are doing considerably well and could not be touched. Hence the axe fell on Devi".
Devi will be ending on 16th July and Rakt Sambandh wil launch on July 19th at the 10 PM slot, every Monday to Friday.
When contacted, Dipali Pansare claimed that she does not know anything of this development. "I have not been shooting of late for Devi. But I have not heard anything about the show going off air".
However, Producer Shyamashis Bhattacharya confirmed in a text message that Devi is going off air.
We sent a text message to Saurabh Tewary, Programming Head, Imagine but we did not get any response..
Rakt Sambandh is the tale of five sisters who are bonded together by blood ties even after they go thro' their individual trials in life. The show boasts of a huge cast and has South actor Kitty, Kavita Kapoor, Mohan Bhandari, Sriti Jha, Sayantani Ghosh, Sachin Shroff, Dhruv Bhandari, Gungun Uprari, Sonali Nikam and many others.
Let's see whether Rakt Sambandh can give the channel the much needed boost with regards to numbers!!
Reporter and Author: Srividya Rajesh