Courtesy : spectralhues.com
Deepika Padukone became the center of news and breaking headlines emerged after her visit to Jawaharlal Nehru University, Delhi. It was just a few days before the release of her film Chhapaak that she took the bold step of standing in solidarity with the students who faced violence in Delhi.
Deepika’s JNU visit had the Internet divided in opinion, and while many from the B Town industry like Anurag Kashyap, Swara Bhasker, Dia Mirza, Kartik Aaryan among others praised her, many on the Internet criticized her calling it an act of promotion for her upcoming film. Kangana Ranaut’s sister Rangoli Chandel had even called her the ‘Biggest PR Queen.’
It was obvious that DP’s act would raise a number of eyebrows, which even took a toll on her recent release, as #BoycottChhapaak was trending on Twitter. However, it does not stop there, as her JNU visit seems to have caused a tremendous amount of loss for the actress.
Reportedly, several advertisers associated with Deepika have decided to cut down the ads featuring her, following her visit to JNU. She endorses around 23 brands, which equates to Rs 103 crores, and thus this may account for a major loss for the actress.
While some brands have stated they are reducing the visibility of ads featuring her in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful, reports The Economic Times.
“Normally, brands like to play safe and are wary of any controversy,” said Shashi Sinha, chief executive of IPG Mediabrands.
Meanwhile, talking of Chhapaak’s performance on the box office, Meghna Gulzar’s film earned Rs 4.77 cr on Day 1 followed by Rs 6.90 cr on Day 2 and Rs 7.35 cr on Day 3 making it a total of Rs 19.02 cr.