Celebrities to mobilise masses against poverty in video

New Delhi, Sep 18 (IANS) A host of Bollywood celebrities will take part in a United Nations Millennium Campaign (UNMC) video to mobilise masses to fight against poverty.

A.R. Rahman, Gulzar, Sonu Nigam, Sunidhi Chauhan, Jaideep Sahni, Kailash Kher and Ranbir Kapoor will come together for the special video which will also feature Indian cricketer Yuvraj Singh and Pakistani model-turned-actress Imaan Ali of 'Khuda Kay Liye' fame.

Produced by Tandav Films of 'Khosla Ka Ghosla' fame and directed by Meghna Gulzar, the video is a Public Social Advertising (PSA) and is in production stage.

The video will essentially focus on the global advocacy campaign called 'Stand Up And Take Action' alongside concentrating on popularising Millennium Development Goals (MDGs).

'The objective of this video is to make people aware and to make the government wake up and take action to achieve the 8 MDGs. Celebrities from all walks of life talk hard core facts in a communicative manner in the video to reach people. This video will also be aired free of cost on major Television channels,' Raaj Hiremath, Managing Director, Tandav Films told IANS.

43 million people across the globe set up a world record October last year by taking part in the campaign that was earlier called 'Stand Up and Speak Out'.

Celebrities and sportsmen like Aamir Khan, Sachin Tendulkar and Rahul Dravid have also been associated with the campaign.