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B-Town teams up to support senior citizens

Bollywood celebrities have signed up for a cause to donate bed sheets to senior citizens.


Bollywood celebrities have signed up for a cause to donate bed sheets to senior citizens.

Tangerine, a designer brand for home solutions, has got on board a string of Bollywood celebrities to autograph on its bedroom makeover accessories as a corporate-social-responsibility initiative.

For every one celebrity signature, the brand donated twenty five bed sheets to non- governmental organisations like Help Age India and Silver Inning Foundation.

Celebrities like Javed Akthar, Sonam Kapoor, Kabir Bedi, Sidharth Malhotra, Sushant Singh Rajput, Kalki Koechlin, Malaika Arora Khan, Govinda, Bhoomi Pednekar, Athiya Shetty, Urvashi Rautela, Kanika Kapoor, Talat Aziz, Mouni Roy, Jennifer Winget, Makarand Deshpande, Rahul Sharma, Sanjeev Kapoor and Neeraj Kabi are among the actors who have signed up for the cause.

Tangerine donated a total of 650 bed sheets to the NGOs, which are expected to significantly improve the quality of life of its beneficiaries.

Talking about the initiative, Rajiv Merchant, co-founder of Tangerine, said: "Our products beautify the homes of thousands of Indians. But we were keen on using our brand to make a difference to people in need. By donating we got the chance to help India's disadvantaged elderly rest with comfort, dignity, and a smile on their faces".

"We are thankful to our Bollywood fraternity to help us bring this initiative to life, and lending their names for the cause," he added.

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Govinda Thumbnail

Govinda

Makarand Deshpande Thumbnail

Makarand Deshpande

Malaika Arora Thumbnail

Malaika Arora

Kabir Bedi Thumbnail

Kabir Bedi

Mouni Roy Thumbnail

Mouni Roy

Sonam Kapoor Thumbnail

Sonam Kapoor

Sushant Singh Thumbnail

Sushant Singh

Jennifer Winget Thumbnail

Jennifer Winget

Sanjeev Kapoor Thumbnail

Sanjeev Kapoor

Sushant Singh Rajput Thumbnail

Sushant Singh Rajput

Kalki Koechlin Thumbnail

Kalki Koechlin

Rahul Sharma Thumbnail

Rahul Sharma

Talat Aziz Thumbnail

Talat Aziz

Sidharth Malhotra Thumbnail

Sidharth Malhotra

Neeraj Kabi Thumbnail

Neeraj Kabi

Urvashi Rautela Thumbnail

Urvashi Rautela

Athiya Shetty Thumbnail

Athiya Shetty

Kanika Kapoor Thumbnail

Kanika Kapoor

Comments (1)

U missed Rajeev Khandelwal.he has also signed the project..

8 years ago

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