Only yesterday, we reported about how an open letter was written and circulated about Daniel Craig's last appearance as James Bond in the upcoming film, No Time To Die release being pushed even further owing to the coronavirus outbreak.
It seems that worked almost immediately as the release date of the Bond film has been pushed ahead from April to November. It thus becomes the first Hollywood tentpole to shift its global rollout because of the coronavirus outbreak. The 25th installment in the storied spy franchise will commence its run on Nov. 12 in the U.K., followed by the U.S. on Nov. 25.
Directed by Cary Joji Fukunaga and the final outing of Daniel Craig as 007, MGM and Eon's No Time to Die had been due to begin rolling out internationally in early April following a March 31 world premiere in London. It was scheduled to open in North America on April 10.
MGM is releasing the title in North America via United Artists Releasing, while Universal has international duties.
Relocating a tentpole and restarting a marketing campaign that was in full swing is a Herculean task but insiders say hundreds of millions of dollars hung in the balance decision of the ongoing cinema blackout in China and a downturn in moviegoing in markets where COVID-19 is a major issue, including South Korea, Italy and Japan. And there's concern that by early April, other markets could be impacted.
“MGM, Universal and Bond producers, Michael G Wilson and Barbara Broccoli, announced today that after careful consideration and thorough evaluation of the global theatrical marketplace, the release of No Time to Die will be postponed until November 2020," read a statement issued by the three parties.
In its new date, No Time to Die has the advantage of going out over the lucrative Thanksgiving holiday in North America (many previous Bond movies also opened in November). The other major 2020 Thanksgiving tentpole is Godzilla vs. Kong, which debuts domestically on Nov. 20.