The Mumbai Film Festival is facing a funds crunch for its forthcoming 16th edition this year and megastar Amitabh Bachchan is urging people to aid it.
Celebrities like Aamir Khan, Hansal Mehta and Anupama Chopra have supported the fest organised annually by the Mumbai Academy of the Moving Image (MAMI).
"The film festival of Mumbai MAMI needs support. It is a flourishing festival that encourages the best in the cinema world. Please!" Amitabh tweeted.