Behenein's ratings has been very consistent and they have a lot of drama element to play on. Considering all this, the show will now be moved to the 6 PM slot in order to provide competition to the other shows slotted at the same time slot. With Zee TV's new launch at the 6 PM slot Bhagonwali - Baante Apni Taqdeer failing to garner more eyeballs, it seems to be a good strategy employed by Star Plus..
A little birdie chirps, "There was a rumor that Behenein might go off, but it was just a rumour. We have been doing well and there was no doubt of our show getting an extension. We have now got an extension of six months, but will be moving to an early evening slot soon".
Sabki Laadli Bebo which airs at 6.30 PM is also doing well, so Behenein might get the 6.00PM slot.
Our source states, "The new UTV show Dor which has Rohit Khurana as the lead will be launching on February 14th and will take the 8.30 PM slot".
We talked to Producer Jamnadas Majethia on this and he says, "Yes, it has been confirmed that Behenein will be shifting to pre-prime slot and will be getting either of the two timings between 6 to 6:30 PM as the show is doing well with the ratings."
This move will certainly boost the GRP of the channel, what with a new show and an already established show providing more competition...
Reporter and Author: Tejashree Bhopatkar