One film currently which is creating waves in Russia is Barun Sobti starrer 22 Yards. Directed by Mitali Ghoshal the film has been recording tremendous response from the audiences there especially given the film is an indie genre and despite its scale, the film managed to get a vast release in over 100 screens. This feat is rare as most indie films get a restricted release in just a handful of screens or are usually at max shown at film festivals in Russia.
The film has been running in the country for over 3 weeks and there’s no stopping its success as yet. As the film gears for a record in the market, the film has been performing well owing to Barun’s television popularity. The film despite being a small budget independent film, surprisingly got a wide release, a first of its kind for a film with no big ticket stars helming the project.
After it’s continued success, 22 Yards will soon release in yet another niche-less explored market, Kazakhstan. The film circles around the story of a sports manager who looses his credibility and career in an alleged booking scandal. The manager played by Sobti has to revive his career by convincing a new and upcoming young player to make him a major league sportsman.
Speaking about the success, Barun Sobti said, “It’s really amazing to know that the film has been doing so well in Russia. It’s been 3 weeks since it’s release and it’s rare or almost never that a smaller independent film like ours releases so widely in a country like Russia. It’s a big market for big-ticket films, however, the fact that a modest film like ours has done exceptional business is extremely rewarding. I’m glad the film has got this new lease and is getting a new way to travel internationally and achieve such feats. And post the success in Russia, we are soon headed to Kazakhstan.”