Avika Gor on why she refused to endorse beauty creams; what changed her perspective

Actor Avika Gor might just be 23 years old but one knows that she has actually been in the industry for over 13 years now having debut and become a household name as Anandi in Balika Vadhu. But with time passing by and growing up, Gor has evolved into becoming an independent woman with her own opinions.

Recently, the actor was in news for refusing to endorse beauty creams. Now talking about it in an interview with ETimes TV, Gor said, “Unfortunately we have been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea. Being fair cannot be equivalent to your overall personality. Another reason why I refused to endorse these products is that I know that this kind of unrealistic approach towards the concept of beauty can have a lasting impression on young minds.”

She added, “As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities.”

When asked about her idea of beauty, Gor said, “Beauty for me is all about being happy and comfortable in your skin. There was a time when I was doing great on the work front but I still doubted my talents and felt ugly. I didn’t like what I saw in the mirror. But the day I shifted my perspective, started taking care of my body, loving myself, eating right, and staying happy, that’s when the change happened. It also helped me a lot in my weight loss journey."