He believes that getting TV assignments is easier than acting in films as the latter is dominated by children of established people in the industry.
Ashish, who made his small screen debut with 'Gunahon Ka Devta' in 2010, had earlier featured in Dibakar Banerjee's 'Love Sex Aur Dhokha'. But he says entering the world of television is not as difficult as film industry.
"I started with a film. Around 80 percent of the films that are made today are either made with star's sons or producer's sons. So, yes, I believe TV is easier to break into as compared to film industry," he said here Thursday during the launch of his new show "Rangrasiya".
After establishing himself as a TV actor, he now has the liberty to do roles of his choice and has set certain standards.
"I wanted to do something better than what I've done in the past. People's expectations also increase with time. I've raised my bar, so had to take a project that reaches that level. We always see a trend on TV and others follow suit. I think 'Rangrasiya' will be a trend setter too," said Ashish.
Produced by Abhinav Shukla and Saurabh Tewari of Nautanki Films, the new Colors show is about intense love story between Paro, a village girl played by Sanaya Irani, and Rudra, a Bharat Suraksha Dal officer portrayed by him.
He describes his character as "real".
"The story is about love. It's fiction, but the characters are real. On TV, men (are) either too good or too bad, so they are unreal," he said.