Flying Machine, the iconic home-grown jeans brand from
Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new
brand ambassador. A print and television campaign is being launched featuring
Arjun Kapoor showcasing the new Spring Summer'14 collection.
Commenting on the partnership with Arjun Kapoor, Mr Dubey
said, "Flying Machine is the vanguard of youth trends and hence our next
Brand Ambassador also had to be someone who's seen and believed to be the new
cool. With noteworthy performances behind him, quite a few big releases ahead
and his zeal and commitment to be in the big league, we believe Arjun Kapoor is
all set to be "The New Cool" not just in the
film industry but with youth at large. He's leading a cultural shift
where bold new subjects are being taken to the target audience and a new youth
culture is being defined. He's definitely a youth icon with a real persona and
that is a glove-fit for Flying Machine, a cult icon itself."
Sharing his excitement the Bollywood actor,
Arjun Kapoor said, "I've always believed style is a way to say who you are
without having to speak. It's reflected across all the choices I've made be it
films, events or otherwise. Flying Machine has historically spoken volumes be
it with their trendy clothes or their stylish campaigns. I'm super-excited to
be taking over as their new brand ambassador and with their trippy new campaign;
I'm hoping we are able to really define 'The New Cool'. Here's looking at an
exciting new ride!"