Amidst Streaming Wars for 'Friends', 'Seinfeld', 'The Office', Now 'Mad Men' Enters The Race

Seinfeld and The Big Bang Theory struck major deals recently and now, Mad Men is in the running.

The streaming wars for iconic shows have been the central talking point for a while now. It is rather fascinating to witness the astronomic amounts that services have shelled-out to get the exclusive streaming rights of multiple popular shows. After Friends and The Office, we recently reported on how Seinfeld and The Big Bang Theory also struck major deals, where the latter being the most expensive one as of yet.

And now, yet another popular show is slated to be a part of this race. The Jon Hamm starrer, Mad Men will be available to shop and this follows Lionsgate vice-chairman Michael Burns telling an investors conference last week the ad agency drama's global rights will return to Lionsgate next year.

"We retain a tremendous amount of rights, for example in 2020, Mad Men is coming back to us, with worldwide rights available. That will be an interesting conversation and I'm pretty sure Jeff (Hirsch) will be involved in that," Burns announced to the Goldman Sachs Communacopia Conference during a session that was webcast and included an appearance by Starz COO Jeffrey Hirsch.

With Lionsgate bringing seven seasons of Mad Men to market later this year, the studio is hoping to spark the industry's next bidding war for classic library programming. It's understood Lionsgate has been drawing up a menu of options as it gets set to shop the global rights in the next couple months.

A possible scenario for Mad Men may have the AMC drama from creator Matthew Weiner going to Netflix, or WarnerMedia's HBO Max in the U.S. and Netflix elsewhere internationally. Lionsgate's Starz is also expected to enter the talks for Mad Men, and another scenario the studio may be banking on is Apple looking to nab some iconic IP for its own streaming service.

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