"It's always exciting to work on new projects and reach new clients, and that has been the attempt with this store," said the designer at the launch of the store.
"My flagship store, has been created keeping in mind my design ethos and is an extension of the label's style and aesthetics. Every element and detail on the store has been created and designed with a lot of thought and deliberation, and I look forward to connecting with a wider audience and my discerning customers through this space," she added.
The new store of Modi, who has also worked on the costumes for Sanjay Leela Bhansali's "Bajirao Mastani", is a culmination of the designer's ideologies and inspirations that are rooted deep in the Indian culture.
The label will retail the bridal and trousseau pieces, ready to wear, pret lines and menswear pieces at the store.