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A Hat-Trick of success for Imagine's Swayamvar

The finale ratings zip past big ticket reality shows like Fear Factor, Master Chef and Jhalak Dikhla Ja

Published: Thursday,Jul 14, 2011 12:04 PM GMT-06:00
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For the third time in three consecutive years, Imagine's flagship show  – "Swayamvar" has created TV viewership records. The finale of the recently concluded Swayamvar Season 3 - Ratan Ka Rishta clocked a whopping 5.1 TVR over three hours. This has easily eclipsed the finale ratings of other high profile reality shows like Priyanka Chopra's – Fear Factor 3 on Colors (2.7 TVR), Preity Zinta's Guinness World Records on Colors (1.5 TVR), Akshay Kumar's – Master Chef on Star Plus (4.2 TVR), Madhuri Dixit's – Jhalak Dikhla Ja on Sony (2.6TVR) amongst others, making it one of the most highly viewed GEC events of the year. The show peaked at a rating of 9.1 TVR when Ratan Rajput finally made her decision and chose Delhi's Abhinav Sharma as her life partner.

Speaking on the occasion, Nikhil Madhok, Senior Director – Marketing and Communications, Turner General Entertainment Networks India Pvt. Ltd said, "We at Imagine are extremely elated with the response to the Swayamvar Season 3 finale. Swayamvar is a proven property and these ratings further reinforce the fact that audiences clearly love this show. Such huge ratings year after year are a testament to the quality of the content and its ability to strike a chord with viewers.  It is a win-win situation for all concerned – audiences, our advertisers and of course the celebrity who gets to choose their life partner in such a grand and elaborate manner."

The expectations from the finale were high especially since the Mehendi (2.3 TVR) and Sangeet (2.8 TVR) episodes of the show last week had delivered high TVRs and surpassed shows featuring big Bollywood Stars like Akshay Kumar – Fear Factor (Colors) and Hrithik Roshan's Just Dance (Star Plus). Ratan Ka Rishta - Swayamvar Season 3 premiered on May 30, 2011 on Imagine TV and introduced Ratan Rajput as the bride of the season. The show saw many celebrities helping the bride to make the most important decision of her life. It also had many interesting tasks for the boys who left no stone unturned to woo Ratan. Finally it was Abhinav Sharma a software engineer from Delhi, who won Ratan's heart and was announced as the winner at a grand finale event held in Mumbai.

The previous two seasons of Swayamvar on Imagine TV had Rakhi Sawant and Rahul Mahajan seeking their perfect match. Both seasons had enthralled the nation and had equally successful finales with Season 1 garnering 8.1 TVR and Season 2 garnering 5.6 TVR.  Given the super performance of Season 3, Imagine is already in discussions to announce the launch of Swayamvar Season 4. The Question is – who will it be this time?

Hrithik Roshan Akshay Kumar Preity Zinta Priyanka Chopra Madhuri Dixit Ratan Rajput Khatron Ke Khiladi  Jhalak Dikhhla Jaa 4 - Dancing with the Stars  Swayamvar Season 3 - Ratan Ka Rishta  Just Dance  Star Plus  Sony TV  Imagine  Colors 

Comments (19)

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Ankita_88 12 years ago people who r claining their fav show to be back need a reality check,...personall i HATE this swayamvar...but dis all is a race of trp...if u need to survive u need to hv a gud trp...this is da harsh truth...no show can survive widout trp...whn fair & luvly introducing cream-to-make-fair then HUL introducing pond's age miracle cream...dis is life...survival of the fittest...it one can survive thru swayamvar then be it swayamvar...hard-core marketing in dis ahrd-core competition...
Reply thumbs-up 1 thumbs-down
riatagore 12 years ago congradulations to NDTV imagine for this swayamvar marathon
Reply thumbs-up 1 thumbs-down
kmh2biggestfan 12 years ago this is a bag of crap-this is a load of shit-it is fake-it is a failure of a progam:)
Reply thumbs-up 3 thumbs-down
sreeja_rox 12 years ago dese imagine people r soo cheap...will do nything jst 4 sum trps!!!!
Reply thumbs-up 1 thumbs-down
LiveDaemon 12 years ago kiaravivian

Why just honeymoon - show SRs as well. Lekin uske liye pehle shadi to karna parega - aur woh to na Rakhi ne kiya, aur na Ratan. To kisko honeymoon dekhayega?
Reply thumbs-up 2 thumbs-down
yipee 12 years ago its really strange for me that a show like this has more TRPs than KMH
Reply thumbs-up 10 thumbs-down
EyeForBeauty 12 years ago why only shaddi...honeymoon bhi dikaho aur trp milegi...lol
seriously u guys need some brain
Reply thumbs-up 8 thumbs-down
Ethereal-Path 12 years ago Whooping TRPs? Another Swayamvar? Shocked

Imagine found no other way to attract audience or what? Try getting KMH back. It will work better for you (and ur TRP greed) !!
Reply thumbs-up 7 thumbs-down
nmteddy 12 years ago uggh... what is this.. someone should make a documentary TRP ke liye sala kuch bhi karega
Reply thumbs-up 12 thumbs-down
Historylover 12 years ago right next dulhaniya hunt should b for saurabh tewari himself...and rakhi sawant should b one of the contestants..it wud b highest trp gainer of the century then...also she is favourite of imagine..perfect match

Quality of the content Confused...kya baat haiLOL
i wonder how i missed such a high class quality drama...it's better to watch some cartoons..it has more quality and content than ur engagement bureau trash

Reply thumbs-up 8 thumbs-down
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