53rd Fair One Filmfare Awards on Sony Entertainment Television

Watch Shahrukh- Deepika, Saif-Kareena, Akshay,Viviek Steal the show at the Head and Shoulders presents Fair One53rd Filmfare Awards on Sunday, March 2, at 8.00 p.mExclusively on Sony Entertainment Television

Published: Friday,Feb 29, 2008 12:15 PM GMT-07:00

Melanie

The 53^rd Fair One Annual Filmfare awards was the most exclusive event with the crème de la crème of the Hindi film industry attending the gala event walking the red carpet. Shahrukh and Saif - The S2 combination as they called themselves made a rocking entry on horseback and were received with equal fanfare by a bunch of excited cheerleaders. The heat of the evening could be felt at the venue, thanks to the razzmatazz, glitz and glamour of the event. Watch it all exclusively on Sony Entertainment Television this Sunday, March 2, at 8.00 p.m.

The evening lived up to its promise of being a grand extravaganza for the Bollywood community as they gathered to cheer their colleagues and friends. The new heartthrob Neil Nitin Mukesh doing his Johnny Gaddar jig marked the event with scintillating performances; followed by the hot and sexy Kareena Kapoor doing a Britney Spear's to Mauja Hi Mauja, while Viviek enthralled with his Ganpat Act. Himesh revealed his new avatar with Asalaam Walekum, while Akshay Kumar took peoples breath away with his energy packed performances on songs from Bhool Bhulaiyan.

Sony Entertainment Television (SET), which has been associated with the Filmfare Awards for several years, is set to make the 53^rdFilmfare Awards a truly memorable experience for its viewers.

As the stars descended on the sparkling arena via the red carpet, Amrita Arora, the host, added to the glamour and glitz of the night chatting up the stars who walked the red carpet. Among them were John-Bipasha, Hrithik –Suzanne, Madhavan and his wife, AR Rahman, Rishi Kapoor-Neetu Singh, Akshay -Twinkle, Deepika Padukone, Himesh Reshamiyya, Kareena Kapoor, Neil Nitin Mukesh, Ranbir Kapoor, Tabu, Karishma-Sanjay, Karan Johar, Gauri Khan, Vidya Balan, Himesh Reshamiyya and many more from the bold and beautiful brigade.

Commenting on the awards Albert Almeida, Executive Vice President and Business Head, Sony Entertainment Television, said, "We at Sony Entertainment Television have been associated with the prestigious Filmfare awards for several years now. The Filmfare awards and the presentation of the Black Lady have over the years stood for the ultimate experience among award nights. This year too while recognizing the best talent in the industry the awards night spelt class, style, sophistication and spell bonding performances by the biggest and the best stars. We are sure like every year, this year too our viewers will enjoy this dazzling event that is sure to entertain families across the country."

Adding further, Mr. Tarun Rai, CEO Worldwide Media Pvt. Ltd. said, "The Filmfare Awards have been recognizing the best performances in the film industry for over 5 decades. And they have evolved to cater to the ever changing world of hindi cinema as well as the tastes of the Indian movie enthusiasts. As last year, this year too the event was held along the lines of Oscars for the film fraternity with the entertainment being pre-recorded for the TV audience. The format will allow both the film fraternity and our film fans to enjoy the evening in the manner they ought to."

Talking further about his association, Mr. Anuj Saxena, Director Marketing, Elder Pharmaceuticals said, "It was a fruitful association with Filmfare over the last three years. Both the brands complimented each other. The enigma of the awards is maintained and every film star wants to own the black lady ".

Come be a part of this glitz, glamour, style and razzmatazz as the stars from India's biggest film industry come in large numbers to cheer and enjoy the scintillating performances and partake in the star-studded awards night. Tune in to Sony Entertainment Television on Sunday March 2, at 8.00 p.m to watch the 53^rd Filmfare Awards.

Watch the BIGGEST and the BEST as they accept their ultimate award and entertain their fans

Catch all the action on

Head and Shoulders presents Fair One 53rd Filmfare Awards

On Sunday, March 2, at 8.00 p.m

Only on Sony Entertainment Television