Daawat-e-Ishq shifted their release date and Khoobsurat(2014) which was already releasing on 19th September made it a busy weekend.
The makers of 3 am did not want to crowd the date anymore and hence amicably shifted the date. Even though the genres are varied, the target audience for all three films is the youth and the makers did not want to divide the audiences.
Rannvijay Singh who was the winner in Roadies Season 1 has a huge fan following among the youth. Even in terms of genre, Horror films find a ready audience amongst the youth at large. Hence the shift in date would help all three films.
Directed by Vishal S Mahadkar, 3 am will not hit theatres on 26th September 2014.